The MBA in Marketing and Sales Management program provides students with skills and competences to master the growing challenges of marketing and sales in an ever-increasing competitive business environment. The nature of competition, the level of sophistication of consumers and the prominence of information and communication in a globalized world requires modifying the approach to marketing and sales. The program covers various aspects of planning, product development and offering, market development and managing the intricate relationship with customers and partners. It provides expert knowledge needed by both aspiring managers in organizations or entrepreneurs who want to enhance their marketing and sales competence to promote their businesses.
Module Name
Credits
S1
S2
S3
S4
COMMON OBLIGATORY
60
Management Accounting
6
X
Global Marketing Strategy
6
X
Entrepreneurship Development and Operations Management
6
X
Leadership and Change Management
6
X
Corporate Governance and Ethics
6
X
Strategic Innovation Management
6
X
Management of Financial Resources and Decision Making
