MBA in Marketing and Sales

The MBA in Marketing and Sales Management program provides students with skills and competences to master the growing challenges of marketing and sales in an ever-increasing competitive business environment. The nature of competition, the level of sophistication of consumers and the prominence of information and communication in a globalized world requires modifying the approach to marketing and sales. The program covers various aspects of planning, product development and offering, market development and managing the intricate relationship with customers and partners. It provides expert knowledge needed by both aspiring managers in organizations or entrepreneurs who want to enhance their marketing and sales competence to promote their businesses. 

Module NameCredits S1S2S3S4
COMMON OBLIGATORY 60    
Management Accounting 6 X   
Global Marketing Strategy 6X   
Entrepreneurship Development and Operations Management 6 X  
Leadership and Change Management 6X   
Corporate Governance and Ethics 6  X  
Strategic Innovation Management 6X   
Management of Financial Resources and Decision Making6 X  
Managerial Economics6X   
Research Methods for Business and Management. 6XX  
Leadership Sand Innovation Seminars6XXXX
SPECIALISATION   S1 S2 S3S4 
Marketing and Sales Management30    
Digital Marketing6 X  
Integrated Marketing Communications6  X 
International Marketing6  X 
Sales and Sales Force Management6  X 
Relationship Marketing6  X 
Foster OfosuMBA in Marketing and Sales